5 Things You Should Know About Keyword Search Volume to Avoid SEO Mistakes

Are you looking to build a successful SEO Sydney strategy but don't know where to start? It's no secret that keyword search volume is probably one of the most important factors in determining whether or not a keyword will be successful. In this article, we'll break down what you need to know about keyword search volume and how it can affect your digital marketing efforts.

Not all searches result in clicks.

While search volume is an important metric to consider, it's not a perfect indicator of how many people will click on your result. There are a number of factors that can influence whether or not a user clicks on your link, including:

The relevance of the keyword to their query (e.g., "how to make pancakes" is more likely to result in pancakes being made than "the history of pancakes")

The appearance and position of your listing on SERPs (e.g., if you're positioned below pages that get more traffic and/or have better quality scores)

Search volumes aren't very accurate. 

You should also know that search volumes are only estimates. They can change over time, as well as by country and language. And they're not always accurate for all devices (desktop vs. mobile search volume is a common example). 

This means that if you want to have a successful SEO Sydney strategy, then doing keyword research to find new opportunities for your site, keep in mind that the numbers may be off by some degree.

It's best to treat those numbers as general guidelines rather than hard-and-fast rules—even when you're using paid tools like Moz Keyword Explorer or Market Samurai that pull data from Google AdWords' Marketing Platform API (which has access to more accurate data).

Higher keyword search volume ≠ , more traffic.

The second thing to know about keyword search volume is that it's not a good indicator of traffic. Deep down, we all want our websites to be as popular as possible—and there are plenty of ways to manipulate the number of visitors you get, like buying ads on Google or paying Facebook to promote your content. But keywords with high search volume don't always translate into more people coming through your site's door.

For example, imagine you sell clothing online and want to rank for "red dresses" (a common search term). You might think it would be easy: just put up some pictures and watch the money roll in!

Unfortunately, there are other websites out there with equally compelling content—and they've spent years building their reputation among shoppers looking for red dresses. So even if someone searches for "red dresses," they might go somewhere else instead because they trust them more than your fledgling brand does today.

Allowing Clients to Choose Keywords

The first step in keyword research is to choose the keywords that are most relevant to your business. 

This means choosing keywords that are relevant to your audience and content strategy as well, not just those you think will have high search volume.

A good rule of thumb is to find three main keywords and a few long tail variations of each one. 

For example, if I'm selling dog sweaters online and want my website ranking for the keyword "dog sweater", then I'd also include some related terms such as "dog clothes" and "dog clothing".

Using too many broad keywords

In order to avoid these mistakes, you need to know the basics of keyword research. First off, use more specific keywords and long tail keywords. These are much more likely to convert and will be searched for more often in the future.

Use keywords that are more relevant to your business instead of broad terms like "dog food". Instead, try something like "best dog food brands" or "top 10 best selling dog food brands".

If possible, also try using local keywords if you're targeting a local audience (e.g., [best restaurants near me]). This way, you can reach people who are closer, which means they're probably going to be easier for them to come to visit your place because it's closer than other places that might not have anywhere else nearby them, so they just have one option which is fine, but this really gives me good ideas about how we can do things differently here at work!

Conclusion

That's a lot to digest. But if you take it one step at a time and try to incorporate some of these tactics into your SEO strategy, then you should be able to make big strides in your rankings. It can take time, though, so don't expect immediate results. Make sure that you have the patience required for this type of work—and get ready for some sleepless nights!