Perform an SEO Audit in 7 Simple Steps!

You've heard that SEO is important, but you're not sure how to do an audit. The expert seo services Sydney can save you from doing it all by yourself. If not, you will find yourself surrounded by the following questions.

Are there certain steps I need to take? What should I look for on my site? And most importantly, how can I tell if my site is performing well? 

In this guide, we'll answer these questions and more. We'll also explain why performing a complete SEO audit is so important for your business's growth potential and long-term success (and we'll even show off our own amazing results). 

So read on!

Check Google for indexation issues. 

When Google indexes your pages and can't find the content on your site, you will lose potential customers due to the lack of visibility of your site on Google.

The expert seo services Sydney providers suggests to check for indexation issues by using a tool like Ahref sor SEMrush. You'll want to check your current rankings and see if they're relevant enough to attract visitors from Google. If so, you should be able to see which keywords are driving traffic toward those pages (e.g., "SEO audit").

If Google encounters certain issues—for instance: "not mobile optimized," "not relevant," etc.—you'll need some tools specific for fixing those problems before worrying about creating more content!

Check your organic traffic. 

Organic traffic is the ultimate goal of SEO strategies. Check it after a certain time of implementing your SEO strategy is an important aspect of it. 

It can be done by using tools like Google Analytics or SumoMe's Free Web Traffic & Review Tool. 

Keywords you rank for are also a point to watch for and how many impressions they get each month (i.e., the number of people who view your website).

After you've gathered information about the amount of organic traffic you get from different search engines and countries, it's time to look at where the most valuable traffic comes from mobile devices!

Find potential information architecture improvements. 

A site map shows all of the pages on your website, their locations within the site hierarchy (e.g., child pages), and any other relevant information about each page such as links or images on a homepage or sidebar widget—this kind of chart is useful for understanding how people navigate around your site without having to read through all those individual articles one at a time! 

If you're using Google Analytics, then making sure all these things are accounted for will help improve search rankings because Google wants websites with lots of relevant content as part of their algorithm updates every year; this means having clean URLs pointing directly at specific topics instead of having everything mixed together over multiple pages.

 

Run page speed analytics 

Page speed has an impactful impression on website visitors. The faster your page loads, the more visitors you'll have, the better your site will perform in search engines like Google and Bing, and the better will be the site's impression on your visitors. 

Page speed analyzes how fast a site loads on different devices (mobile vs. desktop) as well as under different network conditions (high speed vs. low quality). It also measures how much data is transferred between server and browser/device during this process so that you know where to focus efforts to improve performance overall.

There are many tools out there that can help you run these analytics; however, I recommend using Google PageSpeed Insights because it's easy to use and provides detailed results with charts showing each metric over time so you can see progress over time instead of just looking at one snapshot from one day's worth of data collection!

Identify (and nix) duplicate content. 

Duplicate content is a big problem in SEO. It's not uncommon for businesses to have duplicate content on their site and not even realize it, especially when they use the same title or description in different sections of their website.

The best way to identify duplicate content is with a tool like Google Search Console or Copyscape. These tools will help you find out if any pages on your website may be duplicated across different sites or even within one specific page (i.e., "About Us"). If so, then it's time to get rid of them!

The expert seo services in Sydney providers suggest to use SEMrush or Ahrefs' Content Explorer feature: these two offer similar functionality as Google Search Console but go beyond what's provided by Google itself—they allow users access to advanced features such as crawling through all pages across their network rather than just one specific domain at once. 

However, both require some technical knowledge before being able to use them effectively.

Analyze your backlink profile 

Now that you have a good idea of what to look for in your backlink profile, we can move on to analyzing the links.

• First, run a search on Google for any relevant keywords (e.g., "SEO audit").
• When you get results, check out the first page of search results pages (SERPs). You'll see a lot more links than just those from one site—the top 10-30 spots are usually dominated by sites with high authority over time.

Fix what's broken 

Once you've completed the audit, it's time to fix what needs fixing.

• Fix broken links: If there are links on your site that don't lead anywhere or aren't relevant to who you want to reach, then those should be removed.
• Fix broken images: Broken images are another issue that can happen if someone doesn't know how to use them properly in their content or site design—or worse yet, has no idea at all! 

To fix this problem properly, make sure every image has an alt tag (the alternative text) and includes both keywords as well as important information like file size and resolution so search engines can read it easily when indexing the image file itself later down into Google Search Console's indexing process. 

And the list of fixing goes on..

The Best SEO Auditing Tools

• Moz's Open Site Explorer: Apart from enabling you to see what your site looks like in real-time, it also has an API, so you can access all of its data from within your own platform of choice.
• Ahrefs: This is another great tool used by expert seo services Sydney providers for auditing and ranking websites. The interface is very intuitive, but it does take some time to learn how everything works (and there are definitely some complex areas as well).
• SEMRush: SEMRush was one of our favorite tools because it has such a wide range of features across different industries that we could use it for any kind of research project related to search engine optimization (SEO).

Conclusion

SEO strategies are never one size fits all; they may or may not work for some websites; this is when they would require optimization. 

To make your website and SEO strategy flawless, SEO Audit is the only effective way. 

It would help you get insight into the strategy's success or failure as well as any other flaws on the website that need fixing, including the content. 

You can utilize tools to do it, or these steps would up your SEO Audit game even without tools. 

Or you can leave the stress aside by trusting our SEO experts. We at Zib Digital will provide you with reports and insight into your SEO campaign to keep you informed about the progress.

Source: https://bestseoservicesinsydney.blogspot.com/2022/09/perform-seo-audit-in-7-simple-steps.html