Link Gap Analysis: The beginner's Guide

In the world of SEO, link building is an important part of your strategy. This is what even the experienced SEO executives who deliver the best seo services Sydney says. 

But what does a good link look like? How can you tell if a site has a lot of links or not? This article will answer those questions and more!

Build a domain-level link gap analysis

Domain level link gap analysis is a great way to see how you are doing compared to your competitors. For the best seo services Sydney, It's also a good starting point for identifying opportunities to improve your SEO.

The first step in developing a domain-level link gap analysis is to find out what keywords you're ranking for and their associated domains. You can get this information from tools such as Ahrefs, Majestic or Moz (these three tools will be used here). 

The second step is determining whether those keywords have any negative signals attached to them, such as low SEM or Pagerank values. 

The third step is finding out which other sites are ranking higher than yours; if they're using similar content or targeting similar audiences as yours, then that could mean that there's room for improvement!

best seo services Sydney

Build a page-level link gap analysis

A page-level link gap analysis is the most basic form of link analysis. It takes into consideration all pages on your site, and it looks at the links being provided to those pages. You can use this information to evaluate how well your content is performing on search engine results pages (SERPs).

The process for building a page-level link gap analysis requires you to add up all the links that are pointing to each page of your website and then divide them by the number of words on each page (or other metrics). This will give you an idea about how many unique domains link out from each of your pages—that's what we call "link juice" or "link authority."

Analyze link gaps for competitor sites vs your own site

It's important to analyze your link gaps. If you have a lot of external links pointing back to your site, you might be missing out on some opportunities to get more backlinks.

Look at how many inbound links each site has. You'll also want to look at their anchor text as well as their pages' keywords or phrases used on those pages—this can give insight into what topics they're covering and why people would link them instead of yours!

Conclusion

While there are many other ways to analyze your site's link gap as per the SEO executive who provides the best seo services Sydney, the above examples are some of the most common approaches. 

We hope this article has given you a good starting point for your own analyses, as well as some ideas on how to use them for SEO purposes.

Source: https://seoagencyinsydney.blogspot.com/2022/09/link-gap-analysis-beginners-guide.html

Location: Australia

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